11/11/2023 0 Comments New linkedin accountIt’s a valuable tool in your social marketing arsenal, so make sure you’re using every opportunity it provides. This also allows you to ensure all your LinkedIn marketing goals are covered-from webinar promotion to engagement.įinally, remember that LinkedIn is a professional network that allows you to build credibility, create a meaningful network, and glean insider expertise from established experts in your industry. Plan posts in advance so you can source images, write thought leadership articles, and prepare content accordingly. See how they use the platform, what works, and how you can set your page apart. Take an audit of your LinkedIn competitors. It’s a good starting point for learning who uses the platform, and who you can reach. Should your LinkedIn marketing budget include ads? What goals can your company accomplish on LinkedIn? Will you use LinkedIn for business hiring, social selling, connecting with customers, or all of the above. With your Company Page ready to go, it’s time to think about your LinkedIn marketing strategy. You can also add Share and Follow buttons with LinkedIn Plugins. Find the most up-to-date version of LinkedIn’s logo and brand guidelines here. Simply click the Admin Tools dropdown in the upper right corner and select Invite Connections.Īdd social media icons to the header or footer of your website or newsletter so it’s easy for people to find your LinkedIn Page. On LinkedIn, page admins can also invite their connections to follow. When you do, tell people what’s in it for them, from job opportunities to LinkedIn Live sessions. Make use of all your digital touchpoints-newsletter, social channels, website-and ask for follows. Promote your page with your customers as well. And give potential customers and hirees a glimpse into your culture. Connect visitors to your company’s thought leaders. Share pride for the people that make your business great. Let them know how they can follow the page and add it as a place of work. If you have employees, send a company-wide email with the news. Let people know your LinkedIn Page is up and running. Make sure to add a UTM parameter for tracking, too. Be sure to add the corresponding URL so people who click the button land on the correct page. Options include visit website, contact us, learn more, register, and sign up.
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